University of Oregon

Completely Different and Eye Opening


From my perspective as a Lundquist Center for Entrepreneurship student, since day one of the Engaging Asia tour, I have been amazed at the  sights, sounds and culture of China. As I imagined, the experiences  here have been unlike anything I have ever seen. And, the strange  thing to think about is that unlike most places I’ve visited in my  life, this country will be completely different the next time I see it.

A few highlights from our week so far:

Speaking to Amy Wendholdt at Apco was interesting in that we were able to get a woman’s perspective on working in China. Most of the other presentations we have seen have been male-dominated, and Amy explained to us that being a woman in China in a high ranking position is rare. However, women in China are becoming more and more educated with each generation, which is changing the landscape of how the country does business.

Also, our trip to Microsoft R&D was eye-opening for the LCE group, because it brought the concept of innovation to life. During the visit, we were dazzled with various new technologies from the chinese R&D office. But most impressive was a video we were shown of Microsoft’s “vision of the world in 2019″. It seemed out of a movie: a world comprised of all things mobile. In this 2019 world, all data is stored on a cloud, projections on walls, tables, and handheld devices can be manipulated for our use, and children across the world can communicate through pictures and automatic translation. In Microsoft’s vision for our future, borders and distance are not an inhibitor, and cultures across the globe can communicate freely. The world in 2019 was incredible, and most interestingly, not far from reach. Every single one of the technologies we were shown in the video have already been developed and is currently in testing.

Aside from the educational aspect of the business meetings, one aspect of China that I’ve had the most fun with is the process of negotiating with vendors. Visiting markets in both Beijing and Shanghai, LCE students have had the chance to practice negotiation in a real world setting. Most of us have scored purses, scarves, jewelry and more at a great price – and have had a blast haggling with Chinese locals.

The first week has been fun, educational, perhaps life-changing. I’m looking forward to seeing what the second half brings!

Niloofar Marani
MBA ’12